The Metaverse can be seen as a virtual place that has a solution for everything. Socialization, profiting from video games, learning, and even helping companies. These worlds offer a lot of opportunities to businesses for marketing, earning money, and more.
While currently it is still abstract and not totally connected, it is expected that in the future anyone from anywhere will be able to connect with others in the same room. Although its undeniable commercial success has made many people get into it already, benefiting many companies with this influx of users.
How Can the Metaverse Provide Enterprise Solutions?
There are many business applications currently working for better Metaverse enterprise solutions, realizing different activities that benefit everyone. The most renowned cases are Meta and Microsoft, which already mentioned that they will provide solutions, such as:
Sponsoring Events
The evolution of video games into the Metaverse has greatly helped the millions of users who connect to play and socialize with others every day. Interacting with anyone around the world allows you to experience unique events, such as in-game concerts.
Concerts like Fortnite’s Travis Scott performance or Massive Attack’s Minecraft event are some of the most renowned ones. Other companies are also sponsoring more events like that, becoming more frequent, with high attendance bringing a lot of profit for every part.
Developing Digital Twins Applications
Very modern applications known as digital twins are used for planning and production, especially in the Metaverse. Doing so can help organizations to achieve their purposes.
These digital twins are virtual replicas of workers, products, or simply a process. With the incorporation of artificial intelligence, virtual reality, and augmented reality, Metaverse companies can substantially improve them. This leads to better decision-making and deeper analysis.
Enhancing Remote Work
Remote work can be a challenging task, failing at productivity tasks if it’s not realized correctly. Sometimes, these jobs require very time-consuming and extensive training, along with collaboration that companies cannot cover, leaving abandoned projects.
The Metaverse can improve and solve some of these issues, making remote work a much better experience for everyone. Virtual reality training is very simple to realize and it can help to simulate certain scenarios that intensify the preparation.
Other features like virtual meetings with augmented reality can be achieved too, creating long and boring talks more entertaining.
Producing New Digital Assets
With more popularity, more customers and users come trying to get into the Metaverse. This brings more avatars into the fold, looking to participate in new activities, and of course, spending on things businesses have to offer. This includes digital clothes, real estate, consumables, and more assets.
Among the most required assets to buy, NFTs stand out; meanwhile digital real estate occupies the second place at the moment, but still making a huge profit for those who choose it.
Entertaining With Online Video Games
The Metaverse is deeply connected to entertainment and video games, making this business sector a clear option for enterprise solutions. Highly profitable, it was originally hosted as a virtual open-world format, hosting tournaments, events, and many more unique things.
Other businesses such as streaming services, virtual reality, and augmented reality helped this rise, increasing the player base even more.
Helping with Education
With the pandemic, many institutions needed to restructure themselves, and this included education. Meanwhile, schools were closed, and teachers and students needed to utilize certain apps and software to connect and keep learning.
The Metaverse comes with an excellent solution for this, looking into the future. Its features of virtual reality will allow an entire class group to connect from anywhere to a room to be together, having almost real-life-like interactions.
This is not only tied to a classroom, but also to co-curricular activities, developing interesting and unique interactions for every student.
What Makes the Metaverse Solutions Unique?
There are currently many services that could offer a great experience with amazing features for its users, meanwhile, the Metaverse is still something new. That’s why it is vital to inform and address what it can provide that other tools cannot. These are the most renowned features that can benefit customers:
Good Customer Engagement and Experience
The Metaverse itself revitalizes everything, replacing the “old” 2d internet experience with a complete 3d one. This brings every user the opportunity to feel and be there, without being there physically. That feature leads to improved client satisfaction thanks to the amazing and limitless technology existent.
Another great feature is, for example, the ability for customers to try on certain clothes or costumes without being there. This can leave clients satisfied, increasing the rating of businesses’ customer experience.
Better Customer Support
Virtual worlds can improve provided customer support. It gives every company the chance to resolve their users’ complaints through real-time aid and prevent clients from getting annoyed after delayed responses.
The ability to call for a virtual repairman at the very moment something fails is only one of the many resources that can happen. For example, if a user has a problem setting up a new product, an expert could provide step-by-step solutions and demonstrations from anywhere, and work together to fix it.
Deep Personalization
People love acquiring things that can be personalized to their needs and liking, no matter what it is. The fashion business was one of the first to address this, starting by including personalized recommendations based on their audience.
Meanwhile, in the Metaverse, users can use tools and resources to design their own pieces of clothing, leaving it only to the imagination.
More Social Engagement
The different platforms the Metaverse holds provide endless opportunities for socialization for anyone who steps in. People from anywhere can chat together in the same room, in a totally virtual city designed by 3d architects, in space, or anywhere.
Other Benefits the Metaverse Can Offer to Companies
The Metaverse enterprise solutions offered can improve many aspects of a business with its unique features, but there’s always more. Shops, small businesses, and markets that step into these worlds can also benefit from it with these important tips:
New Revenue Streams
Most shops have two ways to earn money: through their real-life shop, and an online store where people can buy from home. A new way is added for those who decide to work in the Metaverse, which can totally surpass its popularity and profit.
This new one brings the best things from the other two shop ways, allowing customers to make well-informed purchases without the need to leave their house People can try and visualize outfits with their avatars and know how the clothes would look if they wear it..
Lower Return Rates
Some products are significantly harder to purchase online, seeing high return rates. A showcase of these items within virtual Metaverse shops gives customers plenty of time to analyze features, specifications, and benefits before making their decision.
There’s also a notable difference between online shopping and the Metaverse. The latest one can offer virtual assets that can be looked into from VR, meanwhile current eCommerces can show videos and pictures, but will never get that close to such an immersive experience.
This helps to “duplicate” a retail store into a virtual world, but at the same time, greatly increases the customer experience.
Free Market Researches
Metaverse is a great tool for businesses to realize free market research and learn about their customers’ life preferences. Testing products in the Metaverse are also less costly and receive the same benefits from them.
Not only can customers try out a product before buying it in the real world, but it also works for companies the same way. Since it’s less pricey to do it this way, businesses create virtual models and assets that can be purchased and showcased for VR in the Metaverse.
In addition, this can lead to free market research for companies since they can conduct studies and know what products people prefer and then translate it to real life. Such a move can greatly reduce the dangers of releasing a product that people won’t like since it’s already proven to be working.
Conclusion
Businesses need to adapt to new Metaverse enterprise solutions to bring the best customer experience with new unique events and resources. This can benefit not only users but also companies to profit and gain more fame.
Also, other features can increase the liking of customers for a company since the Metaverse allows deep customization and better engagement. All of this can change a company for good, bringing a life-like experience just from home.
